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MY COFFE ROAD
● Founded in the highlands of Huila

Grown
at the
Edge of
the Clouds

My Coffe Road was born from a single belief: that the world's best cup of coffee starts long before the roaster — it begins in the soil, the altitude, and the hands of the farmers who tend it.

1,900
Meters Above Sea Level
34
Family Farms
100%
Direct Trade
Huila highlands coffee farm
⛰️
Region
Huila, Colombia
🌡️
Climate
14–22°C Year-Round
💧
Rainfall
Bimodal Harvest Season
☀️
Processing
Washed · Honey · Natural
🏷️
Certifications
Organic · Fair Trade · RFA
Colombian coffee farmer Coffee cherries

A Family
Affair in
Huila

My Coffe Road was founded in20 by a team of Colombian-American coffee lovers frustrated by one persistent problem: the gap between what farmers grew and what consumers got. Premium-quality lots were being blended away, their character lost in commodity channels.

"Every farmer who works with us has a name, a story, and a cup worth celebrating."

We went directly to the farms of San Agustín and Pitalito — two municipalities in Huila sitting above 1,500 meters — and built long-term partnerships on fair prices, transparency, and shared quality goals. Today we work exclusively with 34 family farms that have been with us since the beginning.

Explore Our Coffees →

From a Single Farm
to Your Morning Cup

2017

The Idea Takes Root

Co-founders Daniela Ríos and Marcus Webb meet at a specialty coffee event in Miami. Daniela grew up in Pitalito and knows the farms firsthand. Marcus has run e-commerce brands for a decade. Together they see the gap clearly — and decide to close it.

2018

First Direct-Trade Contract

My Coffe Road signs its first agreement with six farms in San Agustín, guaranteeing above-market prices tied to cup score. The first container — 12 bags of Pink Bourbon — arrives in Miami. Tasting notes: peach, green grape, hazelnut.

2020

Roastery Opens in Miami

We open our small-batch roastery in the Wynwood Arts District, bringing roasting in-house so we can control every step from green bean to bag. Roast-to-order begins. Bags ship within 48 hours of roasting.

2022

Organic Certification & Women Farmer Series

Eight of our partner farms receive USDA Organic certification. We launch the Women Farmer Series to spotlight and reward the women-led farms within our network — paying a 15% premium above our standard direct-trade price.

2024

Gold Medal at Colombia Coffee Awards

Our Pink Bourbon and Geisha Reserve both receive Gold recognition at the Colombia Coffee Awards — the first consecutive wins for a US-based roaster sourcing exclusively from Huila.

2026

34 Farms. 8 Countries. Still Small-Batch.

We now ship to customers in 8 countries and work with 34 family farms. Every bag is still roasted to order at our Miami roastery, packed the same day, and on its way to you within 24 hours.

What We
Stand For

We believe great coffee is an act of collaboration — between soil and sky, farmer and roaster, cup and conscience. Every decision we make comes back to three commitments we've held since day one.

🤝

Radical Transparency

Every bag shows the farm, the farmer's name, the harvest date, the altitude, and the price we paid. You always know exactly what you're drinking and who grew it.

⚖️

Fair Pay, Always

We pay 30–60% above Fair Trade minimums, guaranteed regardless of commodity market swings. When we do well, our farmers do better. That's not charity — it's the right model.

Quality Over Volume

We will never scale faster than our quality can follow. Every lot is cupped before purchase. If a harvest doesn't meet our standard, we don't buy it — and we help the farm understand why.

Growing Coffee.
Protecting What
Grows Around It.

The Huila highlands are among the most biodiverse regions on Earth. The farms we work with are surrounded by cloud forest corridors that shelter endemic birds, orchids, and water sources that feed communities downstream.

We fund shade-tree planting programs, support organic transition costs, and offset 100% of our roastery emissions through verified forest protection projects in the Colombian Amazon.

🌿 Carbon Neutral Roastery 🌳 Shade-Grown Certified ♻️ Compostable Packaging 💧 Zero Wastewater Discharge 🐦 Bird-Friendly Farms
4,200
Shade trees planted
since 2021
0 kg
Net CO₂ emissions
from roasting
92%
Packaging is
compostable or recyclable
18
Bird species documented
on our farms

Our Team

Daniela Ríos

Daniela Ríos

Co-Founder & Head of Sourcing

Born in Pitalito, Huila. Daniela speaks every farmer's name by heart and has cupped over 3,000 lots from the region.

Marcus Webb

Marcus Webb

Co-Founder & CEO

E-commerce veteran turned coffee obsessive. Marcus built the direct-to-consumer model that puts freshness first — always roasted to order.

Linh Nguyen

Linh Nguyen

Lead Roaster & Q Grader

Certified Q Grader with 12 years of specialty roasting. Linh develops every roast profile with obsessive care for the farm's natural flavor expression.

Carlos Muñoz

Carlos Muñoz

Farm Relations & Quality Control

Based in Neiva, Colombia, Carlos lives in the region we source from. He visits every farm at least twice per harvest to ensure quality and build trust.

Ready to taste the story
in every cup?

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